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The Canadian Foundation for Aids Research (CANFAR) is a national charitable foundation that raises awareness to fund HIV and AIDS research. The organization aims to actively engage youth in discussions about HIV, while providing them with reliable and accurate information, to ensure that youth have the tools to make safer and more informed decisions.

The campaign is meant to urge youth to get tested for HIV quickly, instead of procrastinating. The aspect of time is emphasized in the design.

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