Frost Week, a take on 'Frosh Week', is run by York University's York Federation of Students. It is an annual week-long initiative filled with fun events and activities that help new students connect with their fellow peers. As part of the YFS team, I co-designed Frost Week's branding.
The aim of the branding was to take on an unorthodox approach to representing the winter holidays, omitting typical motifs such as snowflakes, or the colour blue. Instead, we decided to create bold designs that were eye-catching, fun, and had a retro feel.